Client - Share Radio
Date - 04 November 2014
Share Radio is a new radio station devoted to helping you through the money maze.
The station, which launched in early November 2014, broadcasts from studios in central London, seven days a week online via www.shareradio.co.uk and on DAB radio in Greater London and now nationally across the UK.
When they approached us, Share Radio urgently needed a mobile friendly commercial web site to be live within a 3 month deadline – with CMS, live streaming, member registration, programme listings, a complex real-time synchronised schedule, complete with relational presenter information and sponsorship.
This all had to happen whilst their office space was being completely converted to make way for two brand new broadcasting studios. Suffice to say we had no live stream or broadcasting, nor presenters, and very limited data to work with.
Confident and with the right experience to drive the success of an inspiring yet tough project, the team explored, extrapolated, confronted - and asked hard questions. We had to gather and organise many areas of information such as commercial and editorial objectives, airplay, scheduling and registration and produce a highly interactive web design. Due diligence, expert management and consultation along with absolute passion and commitment for the accomplishment of the project, ensured the success of this complex digital solution.
Whilst all this was happening we pressed on with the web design. With our creative team in collaboration they developed the brand, logo and theme for Share Radio and translated this into a user friendly and finance orientated front end concept.
Finally the responsive (and impressive) Umbraco 7 was implemented as the open source CMS platform of choice. Why? Because it could be coded using MVC to provide a robust framework with a flexible API to share information across servers and devices in the most efficient way. Also an extremely user-friendly interface ensures editors can concentrate in publishing great content without worrying about layout or styling issues.