Client - Anglican Communion
Date - 10 March 2014
Of the estimated 85 million Anglicans around the world, growth of digital and social media is actively changing the way they are involved in the life and relationships of international Anglicanism. Anglicancommunion.org is the official web site and had around 500,000 unique visitors a year. With navigation up to six levels deep and approximately 80,000 pages, it required considerable improvement from a user perspective, but also various enhancements and additions of other functional applications. Our task was to deliver a globally accessible web site to enable all members of the Anglican Communion to tell their story and collaborate. Having a designed and developed a similar enterprise level web site for the Church of England, we were thrilled to be given the challenge.
The strategy was to design a central hub through which Anglicans can connect and share through prayer, stories, resources and social media. From this we produced a design concept that brings a modern personality to the organisation, yet still close to their well-recognised important identity and tradition.
The vast majority of visits were from the United States and UK, now this has changed and reflects the membership of the Anglican Communion around the world.