There are many reasons why a website should be responsive but the new Google update makes this even more important.
As of April 21st Google will start to prioritise responsive websites within search results whilst using a mobile device. This could hugely affect many companies ranking on Google if they have a non-responsive site.
Within Google’s statement they have spoken about the decision:
Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.
From a user perspective this a fantastic update, tailoring search results to show the websites that will have the best experience for them will reduce user headaches, but for a business without a responsive website this is not great news. If you haven’t already got a responsive site, now is the time to invest in one, this won’t only help your search results on mobile but will future proof your website.
Talk to us today about how Zebedee Creations can help build you a responsive website.