How can I get my content noticed and optimised for AI tools like ChatGPT?
As AI tools like ChatGPT become a go-to for quick answers and ideas, you might be wondering: How do I make sure my content gets a look-in? Well, it’s not quite like ranking on Google, but there are a few smart ways to get your content AI-ready and ahead of the curve.
2. Be Clear, Be Authoritative
AI loves content that’s clear, accurate, and easy to digest. If you’re answering a question, make your response as comprehensive and well-structured as possible.
- Write useful guides, FAQs, and “how-to” pieces.
- Keep your tone natural, conversational, and human. Don’t over-stuff those keywords.
- Showcase your expertise—AI tools pull from trusted, high-quality sources.
2. Make Your Content Easy to Read
AI tools like ChatGPT are trained to process clean, structured content. That means:
- Use headings (H1s, H2s, H3s) to break up your content.
- Include bullet points and numbered lists (like this!).
- Keep paragraphs short and punchy.
- Summarise key takeaways upfront or in a neat conclusion.
3. Answer the Questions People Ask
AI is designed to answer questions. So, make sure your content asks and answers the things your audience cares about.
- Use question-based headings like: “How can I rank in ChatGPT?”
- Add FAQs to blog posts and service pages.
- Be direct—give the answer quickly, then expand if needed.
4. Use Natural, Conversational Language
AI works best with content that sounds human. Forget clunky keyword stuffing—focus on phrases real people would use.
- Think long-tail, conversational queries: “Where can I find a good web design agency in London?”
- Write as if you’re talking to a client or colleague over coffee.
5. Get Your Content in the Right Places
If AI tools see your content on respected platforms, you’re onto a winner.
- Publish guest posts on industry sites.
- Contribute to roundups, features, or trusted blogs.
- Boost your brand visibility through collaborations and case studies.
6. Keep It Current
AI thrives on up-to-date information, so keep your content fresh and relevant.
- Refresh blog posts regularly—make sure stats, examples, and advice are up to date.
- Write about topics that matter right now in your industry.
7. Be a Thought Leader
AI tools like to reference people and brands with authority. If you’re the go-to name for advice in your field, your content is more likely to show up.
- Share your insights and expertise through blogs, LinkedIn posts, or speaking engagements.
- Be consistent—keep producing quality content that’s genuinely useful and perhaps use a copywriter to help you.
8. Make It Shareable
If your content gets shared, it gets noticed—by humans and AI tools. Focus on creating pieces that people want to link to, quote, and talk about.
9. Format for Conversations
AI is designed to replicate natural conversation, so write like you’d speak. Be helpful, approachable, and clear.
To sum up: if you want AI tools to notice your content, focus on what humans need first. Clear, well-structured, and genuinely helpful content is always the best bet. Get that right, and you’ll not only be AI-ready—you’ll be making a stronger impression on every platform.
Ruther reading
https://expertbeacon.com/the-decline-of-google-search-and-the-ai-generated-misinformation-apocalypse/
https://www.datasciencecentral.com/the-slow-decline-of-google-search/